One of the main differences between a moderately successful business and a wildly successful one, in this day in age, is a successful social media marketing campaign.
Every major advertiser, the world over, has a robust social media marketing division spreading their message via targeted advertising across multiple emerging platforms. Take Nike, for example. The Oregon-based business spends millions yearly on marketing the Swoosh’s message to elite athletes and weekend warriors worldwide.
As a Price Per Head Business owner, you don’t have to create your own social media marketing division like the big boys have. In fact, you don’t even need a Facebook or Instagram page. Why? Because you provide a specific purpose to specific customers, instead of asking billions to buy your shoes and clothing.
That said, your players bet specifically through your business. And there is an excellent way for you to leverage social – and add to your bottom line in the process.
The most important aspect of social marketing is that it can be targeted – as the early creators and adopters of digital advertising believed it was a good idea to target specific messages to potential clients.
For example: click on a Google link featuring couches for sale. You’re bound to see quite a few ads in your Gmail for couches for sale.
That type of targeted marketing doesn’t work very well, because couches are retail products. In other words, we only look for a couch when we are ready to buy one.
The case isn’t the same with a Price Per Head Services business. Since your book is providing a service, your players are already looking for sporting events, races, games and more on which to bet.
Restaurants do this very well. Anyone is more likely to patronize your favorite restaurant if a $20 coupon hit your e-mail. That’s because restaurants – like your book – are service industries who rely on frequent customers coming back for good service and value.
One of the keys for Price Per Head Business owners is to get social the right way – by studying player activity reports from PricePerHeadBooking.com. For example:
1. How many of your players wagered on the last two golf major championships?
2. How much money did each player wager?
3. What did they bet on? Props? To win?
4. When is the next major golf tournament they could be betting on?
Knowing these metrics would allow you to plan ahead and advertise to those bettors in advance of the next big event and watch them come in and spend more money with you!
EMAIL. TEXT MESSAGING
As we said, you don’t need the traditional social media vehicles like Facebook, Twitter and Instagram to target customers. All you really need is the ability to send e-mail and text messages to potential Price Per Head Business clients to get the ball rolling. Look ahead to significant golf tournaments, football games, baseball games to schedule when you want to market your service.
Staying with a golf example, make sure you notify your golf bettors about the next major championship or team event coming up. Perhaps you could also get creative and run a contest for the winner – pick the most players in the Top 10 to get $50 in wagering credits or something similar.
As you know, there will always be plenty of huge opportunities for you to market this way during football season. Get creative, stay focused and let your players know like we have discussed.
Price Per Head agents looking to expertly utilize targeted social media tools like e-mail and text messages to create more profit need reports on their clients for proper targeting. PricePerHeadBooking.com has all the necessary reports a bookmaker needs to remain on top of his business and become a master of his craft.
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