The level of sophistication with which today’s online sports gambler continues to grow is equal to the latest advances in gaming technology and software. What used to be a pen-and-paper business of booking sports wagers is now a billion-dollar industry fueled by instant internet access.
The Price Per Head industry has become a vital part of an independent bookmakers’ business by handling the majority of the administrative tasks that go into recording bets, handling transactions and performing many of the other various aspects related to the customer service that their clients rely upon on a daily basis.
As a sports book maker, you depend heavily on your Price Per Head service to help grow your business by using state-of-the-art technology that rivals any of the big offshore books that are your competition.
One of the most important services a Price Per Head company like PricePerHeadBooking.com can offer is the ability to offer customized betting lines to best suit an individual bookmaker’s needs. In today’s fast-paced environment, a book maker needs to be able to quickly control their betting odds at a moment’s notice by simply logging into their account to make any necessary changes or adjustments. Time is money, especially when it comes to wagering on sports, and things can get costly in a short amount of time if your Price Per Head company cannot support this all-important feature as a routine part of its subscriber package.
Customized lines are extremely important for several reasons. Most Price Per Head agents prefer the ability to control action on a sporting event – or an entire sport – by closing a line until you feel comfortable with the odds and the action it may bring in. It does not take long for things to get out of balance if you are sitting on a couple of bad lines.
Another aspect of customized lines is diversification. You can be as elaborate as you want to be by offering quarter and half betting lines and totals, money lines, props, futures and even live betting lines. There is no reason that a Price Per Head agent cannot compete with the big sportsbooks, as long as they can match anything and everything those big books currently offer.
An agent can use this as a unique selling point for his service to grow their overall account base. You never want to give your customer a reason to look elsewhere for some action, so it is very important to be able to tailor your Price Per Head service to their wagering needs. Working with your PricePerHeadServices.com, this should be able to be easily accomplished by simply logging into your account to provide an increased selection of betting options for any sporting event.
Automatic line moves are also an important part of customization. It becomes increasingly hard for a bookmaker to stay on top of every betting line for every event given the magnitude of sports that people currently wager on. A top Price Per Head service will make adjustments to your lines if their internal line-setter changes a number a half-point one way or the other. You are still able to override these changes to suit your own needs, but this way you do not have to be stuck behind a computer screen all day tracking movements.
The bottom line is that no one knows your customer base better than you. Your Price Per Head service needs the flexibility to adapt to your immediate needs as opposed to offering the same blanket program for all their agents.
Customized lines fall squarely into the category of specialization and it has proven itself to be one of the most important tools needed to effectively run your bookmaking business. This should be a top priority for anyone who is serious about creating a steady and long-term return on investment from their bookmaking service.
PricePerHeadServices.com offers agents the ability to customize their lines on the fly. For a demonstration on this and many other features our software has to offer, sign up today!